How to Market Your Website for Maximum Exposure

by Siouxie Boshoff

Part 1 – The Basics

Realize that your website is a marketing tool for your products and/or services. You are investing advertising dollars in the maintenance of your site and should do whatever possible to get the most out of it. Having a website is of course less expensive than traditional marketing, but it can be as effective as traditional marketing if you use it wisely.

The first thing to do with your new site is to promote it broadly. You don’t have to change your traditional marketing tactics necessarily, but you can use your new site as a “booster” to increase your exposure.

So the next question is: “How?”

Once you have a web address that is easy to relay to others, the rest is simple. You should make a habit of adding your website address to every piece of promotional material that goes out.

Here are some ideas to get you started:

Standard items:

Business Cards
Letterhead
Envelopes
Signs
Banners
Letters
Answering Machine Message
Voice Mail Message

Any and all media ads:

Billboards
Radio Ads
TV Ads
Newspaper Ads
Flyers
Post Cards
Coupons
Brochures
Magazine Ads

Promotional items:

Tee-Shirts
Pens
Calendars
Refrigerator Magnets
Stickers
Bumper Stickers
Balloons
Mugs/Cups
Company Note Pads

Above are the essentials to get started with, but with the Internet – there are even more places to go to market your site!

This is a 2-Part Article. How to Market Your Website Part 2

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