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The big news of the moment is the increase in internet use on mobile devices. In 2014, the number of mobile users finally matched the number of desktop users and in 2015, it’s expected to keep climbing steeply. The number of desktop users is only expected to make minor growth in 2015.
In 2014, both these numbers were at roughly 1.6 BILLION users. This is a dramatic change from 2007 when desktop users numbered about 1.1 billion and mobile hovered around 400 million.
So what does this mean to you? It means that location is more important than ever. Not only should potential customers be able to easily locate your business in their geographic area, it becomes even more important if you think of all those mobile people looking for your business while they are away from home. This indicates a need for a special kind of optimization for your existing website.
Research indicates that between 80% and 90% of consumers search the internet before making a purchase. Some of these people will be making these searches while they are sitting in their car, trying to figure out the best place to go get their (haircut, new shoes, dog grooming, car repair, insurance, lawnmower, etc.). Your website not only should show up high in the search results for your category, it should show up even higher in the search results for the area they are in.
A few years ago, did you ever try searching for a local business like a florist or hardware store? You wanted to find a place you could walk into right then and walk out with the bouquet you needed in your hand. Until about two years ago, the top listings in the search results were always national companies. They had the money to invest to beat out smaller local companies. Google realized that people need to find businesses close to them much of the time and changed the way they provided search results. Now, if you search for a florist in Clearwater, Florida, your top search results will actually be local businesses. That’s because Google realizes those are the most relevant search results for most people making that type of search.
So if you have multiple locations for your business, you need to be highly accessible to people searching for vendors in every one of those locations. Say you own a string of auto repair shops located along Route 66. You’ll need to have specialized websites that show up well in the search results for folks in Flagstaff, St. Louis, Amarillo and Tucumcari. What’s more, those websites also need to be designed to show up well on mobile.
So when Jason is sitting in his car on the shoulder of Route 66, trying to figure out where to get a new battery for his car because it just barely started the last time, the website for your auto repair shop should be the first thing he sees on his smartphone when he does a desperate search looking for immediate help.
We can help you keep up with the demands for accurate local search and mobile both. This industry is changing fast and to keep on top, you need to update your site regularly. Just call us for a review of your current site and we’ll let you know what we can do for you to keep you #1.